How to Take Your Email Marketing to the Next Level

In reality, many prospects will not be ready to purchase when they initially interact with your company. The buying process varies across the industries, services and products. That's why cultivating leads is an essential element of any digital ecosystem. Email marketing remains one of the most effective and efficient methods for lead nurturing. In order to run a successful email marketing program it is crucial to be sure your organization is utilizing automation to the maximum extent. Knowing and applying the best email practices can significantly elevate your strategy for email and result in an immediate ROI to your company. It doesn't matter if it's Constant Contact, Hubspot, Pardot or a different email marketing system, segmenting and nurturing leads through email workflows can be a major factor for building relationships and moving prospects through the funnel. It's essential to keep your brand in the forefront of your clients' minds and to reach them more than one time. Marketers have reported an increase of 7600% in sales from segments. By segmenting, you are able to create a high degree of personalization through the collection of data about individuals who are attracted to your product or service. How 5 How 3

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